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Why TrainEveryBrain exists

Great growth advice shouldn't depend on affording a consultant's diary.

After 19 years and 150+ growth projects, we saw the same pattern everywhere: the method works, but it only reached businesses who could buy days of expert time. TrainEveryBrain brings that method to more businesses through a senior expert team, our own growth tools, live training and structured programmes, so expert time goes where it matters most.

We don't produce reports and leave — we stay through delivery to ensure results. That hasn't changed. What's changed is how many businesses we can stay with.

The TrainEveryBrain approach

Four principles behind everything on this platform

Evidence over opinion

Growth decisions are scored, tested and de-risked — GO / KILL / PIVOT, decided with data.

Learn by doing

Every tool, event and programme uses your real business as the working material — never theory for its own sake.

Stay through delivery

Analysis is the start, not the product. We work alongside your team until the result is real.

Capability that stays

The goal is always to embed the method in your team — train every brain, not rent ours forever.

The expert bench

The people behind the platform

Senior operators, not career presenters. Every framework in our tools and programmes comes from this bench.

Jamie McCallum

Jamie McCallum

PRACTICE LEAD
Innovation & growth strategy

Jamie leads our innovation and growth practice, working with leadership teams on innovation strategy, growth transformation and programme design. The frameworks behind our growth tools come from this practice.

  • Innovation Engineering Black Belt — one of only a handful in Europe
  • 19 years, 150+ projects across the UK, Europe and the USA
  • 10-year national growth programme, COVID-recovery programme across Scottish local authorities, three UK accelerators
Evelyn Simpson

Evelyn Simpson

Corporate finance · Funding strategy · Executive coaching

Evelyn helps ambitious companies understand corporate finance and build their own funding strategies — skills honed at JP Morgan Chase structuring debt, equity and M&A transactions for multinationals. An angel investor and executive coach, she has mentored hundreds of founders through rapid growth and works with leaders to maximise their investor relationships.

  • Ex-JP Morgan Chase — debt, equity & M&A
  • Angel investor & funding-strategy programme designer
  • Vice Chair, Scottish Action for Mental Health
JS

Julia Shalet

Customer discovery · Product & proposition

Julia — “the Product Doctor” — is an acclaimed innovator and product leader who has brought many successful products and propositions to market. She consults, coaches and trains at every level, from students to C-level boards, across an exceptionally broad range of sectors.

  • Author, The Really Good Idea Test (Pearson) — Axiom Business Book Award 2021
  • Featured by the BBC, Guardian, TechCrunch, Forbes & Management Today
  • Translated into German and Chinese

Plus a specialist mentor bench. Sector and stage specialists join programmes as your business needs them — matched, not generic.

Start with the method, not a meeting.

Run a free tool and see how our experts think — before you ever speak to one.

Start a free trialOr book a strategy call — limited slots monthly.